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12 Keywords You MUST Rank #1 For on Google
Jan 30th
When business owners talk about ranking #1 on Google, they usually think there’s one magic keyword that will send them endless amounts of traffic and customers. Over the years, speaking with a few thousand professionals, I can tell you that the overwhelming majority feel they only need to rank for one or two keywords, too.
If you’re in that boat or not getting the results you want from the internet, listen-up.
The harsh reality is, in order to absolutely own, dominate, and saturate a local market to become the “go-to” and most recognized business owner, you MUST be everywhere a potential new customer would search online. Google is only one part of the equation but we’ll use it in this blog example.
Getting your business website to the top of the organic listings (left side) of Google is where you can own the lions share of the search traffic if you understand how Google ranks pages.
As mentioned in previous blogs, the top ranked website on Google gets over 70% of the overall clicks for any given term. If you’re not #1, you’re not in the game! Just having a first page ranking doesn’t mean squat anymore.
Here are 12 primary keywords that you MUST rank #1 for to monopolize the local, potential customer search traffic
- (Your Business Specialty) (Your town) — example –> Divorce Attorney Detroit
- (Your Business Specialty plural) in (Your town) — example –> Dentists in Atlanta
- (Your Business Specialty plural) (Your town) — example –> chiropractors Boston
- (Your town) (Your Business Specialty) — example –> Charleston financial planner
- (Your town) (State Abbrev.) (Your Business Specialty) — example –> Charleston, SC financial planner
- (Your town) (Your Business Specialty synonym) — example –> Los Angeles Dentistry or Houston Lawyer
- (Your zip-code) (Your Business Specialty) — example –> 30044 Realtor
- (Your Business Specialty) (Your zip-code) — example –> Plumber 30067
- (Your zip-code) (Your Business Specialty synonym) — example –> 48161 chiropractic
- (Your Business Specialty synonym) (Your zip-code) — example –> chiropractic 48161
- (Your Business Specialty) offices (Your zip-code) — example –> dental offices 30303
- (Your Business Specialty) offices (Your town) — example –> dental offices Miami
Now, in truth, this is just a starter list. Ideally, you want to rank at the top and blanket the search engines for at least two dozen keywords and related phrases. We didn’t even go laterally into solutions you might solve in your business that internet users search for.
How many of these keywords above does your business website or content rank #1 for? If you’re like most, you might rank #1 for a couple or you don’t rank at the top for any.
This is far from market domination and better strategy must be employed if you want to realize exponentially more new customers monthly.
Even though, there are minor variations in some of those keywords (like a one letter substitution), this makes the keyword different and you must optimize separately for it.
Since 2005 I’ve been teaching this same exact keyword domination strategy.
And, you know what? It’s worked every time for professionals that have applied these focused marketing methods. It will also work 10 years from now because it’s foundational unlike the latest and greatest short-lived tricks other local marketing “gurus” teach.
You must own a couple dozen keywords if you want to pull serious windfalls of traffic without spending any money on traditional advertising. With that said, should SEO be your only strategy?… Hell no!
You must combine SEO, social media and other forms of internet marketing for maximum effect.
We have a lot of local business clients that get an extra 20+ customers from Google / month just by using the highly-effective SEO strategies we perform to rank for dozens of keywords locally. There’s an art and science to getting to the top AND staying there permanently.
If you recognize that you need help with your internet marketing strategy and want to own every keyword with absolute certainty, we’d like to show you a reliable and proven way to be the MOST recognized professional locally.
If you’re interested in joining the top 1% of businesses, you can get started here.
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Get More New Client Referrals by Asking
Jan 8th
Ah, referrals. I can’t think of a more powerful selling tool. It’s a fact: People would rather do business with people they know–or know of–than with strangers. When you’re introduced to a prospect through a personal recommendation, that prospect has a vastly higher comfort level than, say, a buyer you find through cold calling.
After all, few things are more reassuring than a positive endorsement from someone you know and trust.
So why is it that, while we all covet referrals, we don’t pursue them as much as we should? I think it’s largely a matter of developing good habits.
Change Your Thinking
Imagine your business as an infinite web of relationships. Every one of your business contacts has the potential to connect you to dozens of other contacts. The relationships are out there, but they’ll likely remain out of reach unless you actively pursue them. It may never occur to your current contacts to broker an introduction. It’s up to you to put the idea in their heads.
Don’t feel sheepish about asking for referrals; there’s nothing pushy or smarmy about it. People won’t give you referrals unless you deserve them. In fact, getting a referral is the highest compliment you can receive. Let your customers know you prize referrals, which you’ll earn by providing excellent quality products and services.
Make It a Habit
I know one entrepreneur who built a successful business almost solely on referrals. How’d he get so good at it? When he was an eager young sales apprentice, his manager trained him well. Every time he glanced at his watch, which he did often in his zeal to stay on schedule, it meant it was time to ask for a referral. Eventually, it became second nature.
Here are more easy ways to start developing good referral-building habits:
- When you begin working with a new client or customer, make referrals part of your initial agreement. “If I do a great job for you–and I will–you agree to give me X number of referrals.” Chances are your customer will be impressed by your dedication and drive.
- Whenever a customer compliments you, respond with a thank you, quickly followed by a referral request. For example, “I’m so pleased you’re happy with my work. Do you know anyone else who can benefit from my services?”
- Use every client meeting as an opportunity to collect referrals. To keep yourself on track, jot a reminder down in your meeting preparation notes. Make it one of your standard talking points.
- Set a weekly goal for yourself. Keep track of the number of referrals you ask for each day. You don’t need to limit your requests to clients; you can also ask business associates, acquaintances and prospects.
- Make the most of every networking opportunity. Step out of your comfort zone at networking events and set a goal to talk to at least three new people. Plan in advance what you might say. We’re all drawn to interesting, enthusiastic people.
- Always be specific when asking for a referral. Looking for high net worth individuals? Say so. Interested in midsize companies? Let them know. If you don’t tell your contacts who your target customer is, you’ll waste time pursuing leads you can’t use.
Give and You Shall Receive
One of the most powerful ways to elicit referrals is to give them generously yourself. Whenever you have the opportunity to refer an associate or bring two contacts together, do so. And when you’re attending the aforementioned networking event, make a point of introducing people to one another. Most people will appreciate the referral, and it may inspire them to respond in kind.
One last thought: Always thank someone who has given you a referral. Send them a note, keep them informed of your progress and maybe even treat them to lunch.
What’s the close ratio on referred business, compared to other prospecting methods? I don’t have a definitive answer for you, but I’ve seen estimates that range from 50 to 500 percent more. Those are big numbers. Whatever that number is for you, you can bet it’s a whole lot higher than cold calling, advertising, web marketing or virtually any other sales technique you might employ.
The referral is the number-one tool in your tool kit. Get in the habit of reaching for it often–say, as often as you might glance at your watch.
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Original article found at – http://www.entrepreneur.com/article/177640
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Don’t Fall for This Google SCAM!
May 26th
If you own a local small business, you may have been called or contacted by another company claiming to be “hired by Google.” They typically let you know that someone is posting either negative feedback about your business or bad links to virus sites.
Then, conveniently enough they offer you a solution for only $97 after they pull the scare tactic!
DON’T FALL FOR THIS. IT’S A SCAM!!
Many times companies like this prey on your ignorance. They are certainly NOT employed by Google so don’t be fooled.
You should report them immediately to the Better Business Bureau and Federal Trade Commission for their illegal and unethical activity.
A few times / week we get emails from subscribers that have had this happen to them so we wanted to pass it along to you.
Stay tuned to our ASN blog for any new developments about this in the future. We’re going to take the lead and start to expose these frauds as they come to our attention.
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Want your online marketing and traffic generation COMPLETELY done for you you monthly? Click here for more information on how to fully automate the internet marketing and growth of your business.
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Is Social Media Just a Bunch Of Hype?
Apr 5th
Is social media a bunch of hype or is it the biggest shift since the industrial revolution? This eye-opening video details out social media facts and figures that are hard to ignore.
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Want your online marketing and traffic generation COMPLETELY done for you you monthly? Click here for more information on how to fully automate the internet marketing and growth of your business.
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How to Choose a Top Tier Local Search Marketing Company
Nov 27th
Chances are, you’re not getting the quality traffic that you need to make a profit or expand your local market share. On top of that, the average business owner doesn’t know how to and is too busy to put in the effort to get the needed results.
It makes sense that you would want to hire someone to perform this duty for you. You need a local search marketing company.
First, you would expect a quality local online advertising service to be totally up-to-date on the latest developments, trends and tools in web-based promotion. Additionally, a top tier local search marketing company will be able to serve each and every one of your needs.
The four cornerstones that you should look for in a provider are online expertise, ongoing services, definition of and record of success along with complete coverage. You want someone that’s actually been successful using internet marketing for their personal local business, not just a group or agency that makes a living consulting others. Let’s consider each of these aspects.
Online Expertise
You want to work with a local search marketing company that has expertise in the area and knows how to utilize every part of the web for your benefit. Services should include and/or be related to:
- Search Engine Optimization and copy, articles, press releases and blogs
- Utilization and management of free social media websites and services such as, Facebook, Twitter, and YouTube
- Creating unique articles then submitting them to the best internet article directories
- Regularly building backlinks to your various sites and content
- Creating videos and submitting / syndicating them to dozens of the top ranked video sharing networks.
- Creating information-based, Google friendly and optimized blog posts
- Writing top-quality press releases and submitting them to dozens of major news outlets
- Use of reviews and other features related to Google Maps
Ongoing Services
The provider should offer ongoing services. One-shot deals are not effective. Although you will see results quickly when working with a premium local search marketing company, you want sustained growth and that comes from a minimum working agreement of three to six months.
Each month, the company should provide you with a range of services, including distribution of videos via YouTube, press releases, articles, SEO, social media marketing, and more. Consistently distributing new information across the Internet is extremely important to the growth of your business. You’ll also need to make sure they provide you with an end-of-the-month report on what’s being done.
Success
A company that specializes in local search marketing that is designed to drive quality leads to your site should define what they consider to be a successful effort on their part and what they expect from you to ensure the process is beneficial. They should also guide and manage your expectations accordingly and be transparent.
They should also have a record of success that includes positive reviews and references that you may contact. This is a relatively new field that has many young and talented providers. They may have been in business less than five years. That’s all right as long as they have a record of success and are actively engaged in this quickly developing area.
Complete Coverage
Finally, you want complete coverage from your local search marketing company. That means they need to have the ability to connect with and provide information to a range of services and sites that will distribute your information across the Internet.
Additionally, you want that coverage to connect locally via Google. A top tier local search marketing company will know how to do this, thus enabling you to generate more business and sales within your region.
Local Search Marketing Works
A local business can see its profits expand quickly when they use a top tier search marketing company. In essence, you want to work with a provider who can cover all bases, giving you total coverage of your area and driving quality leads to your website and customers through your door.
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Want your online marketing COMPLETELY done for you you every month? Click here for more information on how to fully automate the internet marketing for your business.
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How to Get a Flood of Traffic to your Local Business Website
Nov 1st
The Internet has forever changed the manner in which we do business. For so many small business owners, the ability to drive local traffic to your website can mean the difference between having a modicum of success and a flood of visitors who spend cash and continue returning.
Here are five ways that you can use to drive traffic to your business website.
Social Media
Today successful businesses are becoming experts in using social media such as Digg, Facebook and Twitter. These sites are designed to link together people of like interests. By developing a community of followers who frequent these sites a business will increase their search engine rankings, create buzz amongst members who will let others know about your site and services and establish a foundation of dedicated consumers. Social media is an amazingly effective tool that is free to use.
Free Articles
There are numerous free article sites that a business can use to post informative articles that link back to their site. These articles are not advertisements. If you submit an article that is designed to tell readers about your business and product, the directories will reject it. You must provide articles that offer instructive and useful copy.
How does this generate more visitors to your site? Each article may contain links that take the reader directly to your web page. Thus, if someone finds the article useful, they may click on the link and go directly to your website.
Press Releases
A monthly press release is a must for any business that wants to drive traffic to its site. Press releases must be newsworthy. A press release may focus on a new product, some recent success your business has had or the addition of a new worker. Any change in your business is seen as being a good subject for a new press release.
Online Reviews
One of the best things that you can do is to get positive reviews from customers or clients posted on Google Maps. The more positive reviews the better. Thus, when you have a new customer who is pleased with your product or work, you should invite them to submit a review through Google Maps. You may also want to contact past or ongoing clients via your email list requesting that they post a review. This is a great way to boost your Google Maps search results.
Services to Drive Traffic
There are various service providers whose job it is to use all of the tools discussed in this article and more to drive traffic to your site. Such services can be extremely useful because they already know how the Internet works and are able to utilize its power. Also, using a service gives you more time to attend to your business.
To Drive Traffic Keep Current
It is very important that web-based businesses continue to add new content to their sites. In doing so, they will be recognized by Google as a resource for information. This helps to drive more traffic to the site. That is exactly what you want to do.
Want your online marketing COMPLETELY done for you you every month? Click here for more information on how to fully automate the internet marketing for your business.
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