YouTube
Is Social Media Just a Bunch Of Hype?
Apr 5th
Is social media a bunch of hype or is it the biggest shift since the industrial revolution? This eye-opening video details out social media facts and figures that are hard to ignore.
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Why you Should use Video in your Small Business Marketing
Oct 15th
The Internet has become the most popular video forum in the world. Each day hundreds of thousands of videos are uploaded to YouTube. In fact, it would take someone four years to view all of the videos uploaded to YouTube in a 24-hour period.
The reason for the popularity of video on the web is twofold—the Internet is video friendly and the Net can deliver information quickly and efficiently to the public through video. The wonderful thing about online video is that small businesses can easily utilize its power effectively.
Active and Informative
Videos are simultaneously active and informative. This makes them attractive to users since they don’t have to sit and read, which often takes time and effort. This is important because so many people are exceptionally busy and if they can access information quickly and effortlessly through a video, they will do so. Additionally, as a small business owner you can easily focus each video on a specific subject, making them educational and viewer friendly.
People will Know You
As a small business owner if you appear in your video, people will get to know you instantly. This will create a bond between you and your potential customer and it will make you the trusted face of your small business. With video delivered via the Internet, you become the expert in your field and a resource for those surfing the web.
Search Engines and Video
Videos help raise search engine rankings. The Internet has become a place where people form communities who want to share knowledge. Your videos become an important part of those groups who desire such information. Search engines are designed to give high ranking to videos that people find useful. Also, your short videos should include your logo and a link back to your website. That way people can connect with you.
Small Business Videos Work
If a small business owner takes the time to create a series of short one-minute videos, they can greatly increase their online presence. With the Internet some of the best advertising is not advertising but information-based videos that people can use in their lives. If your small business gives the public such information for free, that’s some of the best advertising that you’ll ever have.
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Social Media Marketing Done for You?
How to use YouTube to Promote your Business or Brand
Sep 23rd
YouTube is one of the most powerful marketing tools in the history of the world. It is the perfect way to utilize the Internet, due to the fact that it allows you use the power of active communication, reaching people quickly and effectively. Plus, YouTube is free. Here’s how to employ this great social networking site to promote your business or brand.
Video Content
Your video should be short, effective and informational or instructive. The best videos get people interested in your business or brand without actually selling it. That is, videos that can be used as a resource will have people coming back for more.
Thus, in order to use YouTube effectively you want to create videos that will engage an audience and offer them information or educate them. It’s better to do a series of short videos rather than one long one. The Internet is about people accessing important information quickly. Thus, if you can present your information clearly and actively in one to three minutes you’ll be golden.
Linked to Your Site
Be sure that people who visit your site can access your videos on YouTube through your site. If you can link them through various other blogs, articles or social media sites, that will also help increase your exposure and presence. You want to create a web of links that are interconnected and come back to you.
Use Videos to Define and Connect with You
Whether you are in the videos or someone else who represents your business or brand is featured, you need to understand that these moving and talking images are defining you to thousands upon thousands of people. This is your chance to connect with new clients, subscribers or customers in a professional manner. Thus, your videos should look and sound good. They need to be well organized and well written. Finally, make sure that they are focused and the audio and images sound and look good.
Prior to creating your videos, you should check out many of the offerings already on YouTube. In this way, you’ll be able to decide which videos are effective and why. You may also find a style that fits your business or brand that you can emulate, alter and improve upon, making it your own. YouTube is an especially effective way to promote your business or brand when used in a professional manner.
